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Coors Light debuts beer-flavored popsicles for March Madness

This one’s for the kids who grew up on Otter Pops.

On Tuesday, Molson Coors Beverage Co. debuted Coors-icles, a line of frozen beer popsicles that look just like the aforementioned children’s treat. These pops won’t give you a buzz though, since they’re nonalcoholic.

While popsicles are traditionally a summer snack, Coors Light released theirs to pair with March Madness – “to make sure fans 21+ stay chill when things get heated,” per an announcement. Even though Coors-icles do not contain alcohol, they’re intended for folks of drinking age. Plus, the beverage company contends the treats “can (and should!) be enjoyed with a crisp, cold Coors Light,” said a spokesperson.

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The college basketball tournament comes to Denver’s Ball Arena March 17-19, but the pops won’t be available for purchase at concession stands. Instead, Coors Light said basketball fans can buy Coors-icles at 800 bars nationwide throughout the tournament’s run, including several near Ball Arena.

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If you’d prefer to watch your favorite team from the comfort of home, you can order them online at A six-pack of Coors Light-flavored Coors-icles will set you back about $20.

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As reported by American Military News